FTC has finally taken a big step in bringing down the 21 celebrities who were posting shady Instagram ads now and then by sending them a firm warning regarding the same.
There were some confusing and unclear ads posted by many celebrities on Instagram. They did not accurately disclose the sponsored post tag on their tags. In an individual report concerning the matter, up to 50 famous celebs kept showing 93% of their ads that were not explicitly disclosed.
In accordance with FTC’s guidelines, it is required that celebrities adequately disclose their ads if they have any connection to that particular material or product. Thus, it is not appreciated that celebs just post a #ad or #sponsor or simply tag the sponsor while promoting their product. They have to disclose the ad correctly. This kind of hashtags are not considered as a public disclosure.
FTC did not actually state anything regarding the matter. They simply sent a letter to Ciara about her particular ad. Their letter read:
“You posted a picture of three pairs of baby shoes and you wrote, “Thank You @JonBuscemi.” In the picture, you tagged the shoes ” buscemi” and “jonbuscemi.” As my earlier letter explained, a simple “thank you” is probably inadequate to inform consumers of a material connection because it does not sufficiently explain the nature of your relationship; consumers could understand “thank you” simply to mean that you are a satisfied customer.In addition, the FTC staff believes that simply tagging a brand is an endorsement of the brand. Your post does not disclose whether you have a material connection with the marketer of Buscemi shoes.”
It is known that a public citizen, a consumer advocacy group was the one who brought these undisclosed ads to the limelight. FTC has already sent letters to the listed celebrities. The organization is putting, even more, efforts to ensure that FTC takes firm actions against these celebs.
The list of celebrities who received letter warnings were:
- Farrah Abraham
- Amber Rose
- Ashley Benson
- Naomi Campbell
- Scott Disick
- Tiona Fernan
- Lilly Ghalichi
- Lucy Hale
- Chelsea Houska
- Vanessa Hudgens
- Jenni “JWoww” Farley
- Vanessa Lachey
- Lindsay Lohan
- Shay Mitchell
- Rach Parcell
- Nicole “Snooki” Polizzi
- Lisa Rinna
- Sofia Vergara
- Dorothy Wang
A representative of the public citizen organization said to BuzzFeed:
“While we are pleased that the FTC is taking deceptive social media marketing seriously, until enforcement action is taken against companies that facilitate influencer marketing, or influencers who post undisclosed ads, the culture around influencer marketing on social media will remain as it is – accepted consumer deception on behalf of profit-driven companies, without consequences.”
The post Instagram Celebrities Just Got A Harsh Warning About Insta Ads appeared first on .